Thrive at Prince Creek

About Us - Thrive at Prince Creek

Come To Live Here.

We believe that if a community’s focus is strictly on care, they don’t care enough. At Thrive at Prince Creek, great care is just a by-product of bigger and better things.

Come To Live Here.

Just when you thought life by the sea couldn’t get any better, Thrive at Prince Creek has raised the bar. Great scenery is just the start. We’ve also instilled a new philosophy on senior living, as fresh as an ocean breeze. See, to us you’re not a senior, you’re a hero. You’ve fulfilled your obligations to your job and raising kids, but you haven’t stopped living. We believe the best part of your life is yet to come. At Thrive at Prince Creek, you can pursue your passions, learn, laugh, play, and dream. And you’ll do it with residents who share your interests, and our team members who cheer you on every step of the way.

If the need arises in the years to come, all of our team members are NIDE (National Institute for Dementia Education) certified, which is a mouthful to say, but simply means that our team members are prepared and qualified to interact with your loved one as a unique human being, not a case study.

Prince Creek is in the heart of the Grand Strand in Murrell’s Inlet—home to a world-class TPC golf course and upscale communities. The property reflects the local seaside architecture, with a warm, home-like atmosphere. Because the way we see it, Elder life is a celebration. And this is party central.

Meet the Team.

Thrive team members (employees) come to work each day to build long lasting friendships with our Elders. Many of our key leaders bring valuable experience to our industry from other fields. Simply put, our leaders believe that if we treat our team well, they will, in turn, love our residents well.

Jacque Richardson

Madame president. El Captain. Coffeeholic. ‘Jac’ of all trades. ‘Inferior’ decorator. Glam-ma of five.

Helen Cribb
Vice President of Resident Experience

Nurse. Mrs. Fix-it. Risk manager. Compulsive shopper. Constantly competitive. New England Patriots fan.

What We Offer: Assisted Living & Memory Care


We have two living options under one roof.

Assisted Living is ideal for residents who value their independence, but may need assistance with daily activities. Our community team members are raving fans of encouraging independence with assistance readily accessible at all times of day.

Memory Care is for our Elders who are living with some form of memory loss. Every member of the Thrive at Prince Creek team is NIDE (National Institute for Dementia Education) certified. That includes everyone from the chefs and housekeepers to the concierge and nurses. The education allows us to interact with our memory care residents as unique individuals rather than objects in need of care. Residents are engaged with the goal of helping them recapture moments of memories and the recognition of loved ones.

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