We believe that if a community’s focus is strictly on care, they don’t care enough. At Thrive Memory Care at Deerwood, great care is just a by-product of bigger and better things.
We’ve taken the blueprint for traditional memory care and put it right where it belongs—the trash can. It wasn’t hard. Traditional memory care communities stink. There’s no getting around that.
What do we do? At Thrive Memory Care at Deerwood, we start with a deep-rooted belief that if there is breath in a person’s lungs, their life has tremendous value. We have built a team that aligns on that belief. We believe all people should be viewed through the lens of what they can do rather than what they cannot. And this team, they are really good at it.
You have to meet our people. Imagine a combination of the quick wit of Jerry Lewis, the people skills of Clark Gable and the patience of Ghandi, and you have the personas of our people. We are dedicated to giving meaning and purpose to this season of your Elder’s life. How? We see each person as a unique individual with a life that is rich with history and stories, rather than just an object in need of care. Our residents call us “the kings of hugs and handshakes”. All this is done with the singular goal of each person feeling known and befriended. And don’t forget that the dining experience would stir the applause of Wolfgang Puck.
Our team members are NIDE (National Institute for Dementia Education) trained and certified, which is a mouthful to say, but simply means that our team members are prepared and qualified to interact with your loved one as a unique human being, not a case study. Our community features three unique small house living environments, each with its own living and dining spaces and an expansive common courtyard. Located in in Northeast Jacksonville, just of I-295 and Baymeadows Drive, every detail of the community was purpose-built to maximize freedom and creativity.
Look, we know that memory loss can be difficult for families. Fortunately, finding the memory care thought leaders in Northeast Jacksonville isn’t.
We carefully build teams in each Thrive memory care community who align on a few core beliefs. One of those beliefs is that every breath breathed on earth serves a purpose. It’s a powerful thought. This rooted belief allows us to offer significant strength and direction to families with an Elder living with memory loss. Our introduction to most families occurs when they have more questions than answers. Our communities are designed to simplify life and empower residents to make their own living choices. Our approach is to educate and teach families new and productive patterns of communication with their mom, dad, spouse or sibling who is living with memory loss.
Every member of the Thrive at Deerwood team is NIDE (National Institute for Dementia Education) certified. That includes everyone from the chefs and housekeepers to the concierge and nurses. The education allows allows us to interact with our memory care residents as unique people rather than objects in need of care. Every Elder has a story. Our goal is to play a significant role in this chapter by building a friendship and instilling purpose.